Product Management

Our clients

Startups

Small and Medium Businesses

Enterprises

Product Management Services

Conduct

Research

We conduct extensive research to learn about your company product’s market, user personas, and competitors.

 

 

Develop

Strategy

We shape those findings into a high-level strategic plan for your product which includes the goals and objectives, product overview through value proposition, positioning, solution architecture  base and timeline for development.

create

Roadmap

We develop a product roadmap and align with key stakeholders. We then communicate the plan with your cross-functional teams throughout the development process and beyond to ensure alignment.

Research

Product Lifecycle

Ansoff’s Growth Matrix

Porter’s Generic Strategies

SWOT Analysis

Strategy - BUsiness Canvas

Our gallery

Strategy

C

The strategy should be based on reasonable, incremental progress toward achievable goals, with key performance indicators and other metrics defined to evaluate success. These measurables should track with the organization’s general objectives and complement what the company already does well (assuming it’s not a startup still in its infancy).

A

More than anything else, the strategy is where product management must secure stakeholder alignment and buy-in. If there’s no solid, common understanding of this fundamental element of the product, then the groundwork is already being laid for future conflicts and disagreements.

D

With a viable product concept, a scalable feedback management system, and a sound strategy, it’s time to get to work turning ideas into reality. This means prioritizing potential development items and plotting out the product roadmap.

Segmentation

We break down the data about your customers to segment them by certain reactions. These segments will have similar needs, wants or demand characteristics.

Markets

We identify your target market of the customers that are most likely to buy your products

Positioning

What your customers want to believe about your product? We try to understand the market position that your product offering occupies in your customers mind and identify the gap.

Buyer Behavior

We identify your customers' triggers for the purchase choices. We break down the buying interaction and outline the elements that go into that decision for a successful sales process plan.

Marketing Mix

We balance the Product, Price, Promotion and Place actions. Change of product attributes, price modification, ways of promotion and the channels of distribution impact your digital products success.

Digital Marketing

We translate the strategy into actionable items plan to nurture customers, create leads, track customers, etc which aligns with your overall digital marketing.

Vision

Direction

Priorities

Progress

Roadmap

Prioritization

Once the strategy is defined we will prepare the roadmap of prioritized milestones. We use a few prioritization frameworks to decide which development activities will help the product meet its most important goals quickly and efficiently. We base our decisions on items with greatest impact on critical objectives and structure them around themes and outcomes .

Coordinating development

When ready to move forward with the product’s strategic plan, we will coordinate with the relevant teams and stakeholders—product marketing, design, development, etc. to start the execution. We try to align with the team to ensure everyone is working toward a shared organizational goal.

Acting on Feedback and Data Analysis

After designing, building, testing, and launching the product on the market, we learn through the data analysis and start collecting feedback from users. We then continue working with the relevant teams to incorporate the feedback into future iterations of the product via agile methodology.

Our MVP Cycle: Research, Strategy, Roadmap, Business analysis, Wireframing, Design, Development, Testing, Launching, Feedback, Repeat

MVP

Project Management

After conducting research, we will define the organization’s product roadmap, which essentially documents the workflow for when and how each feature or product will be released. Working with project management teams, each new product build will be broken up into various incremental steps that will be executed over a set period of time-based on available resourcing and are typically broken up by a quarter. We manage a backlog of ideas, prioritize the right things and manage the requirements and steps needed to complete the product’s vision.

Wireframing

Quickly visualize concepts and workflows with wireframe tools and flowcharts.

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Tools

User Behavior

We collect data by tracking user behavior, including heat mapping, session replays, surveying tools for gathering feedback, interviews which are extremely valuable as supplemental data for the product. From collaboration tools: messaging, voice chats, file sharing, demos, presentations, support screen sharing and recording, all give us plenty of data to make an informed product decision.

Digital Marketing

These tools are invaluable sources of intelligence and insight into how your application users or your website’s visitors are actually engaging with your product and your content. The product analytics platforms capture and help us analyze what the users actually do. We try to identify what resonates with your users, and what doesn’t.

Feature flagging software (such as Split.io or LaunchDarkly)

Feature flags give product teams an easy way to “turn on and off” specific features once code has been deployed to production. This comes in handy in a number of scenarios: coordinating a big feature launch, A/B testing, rolling back a new problematic feature. empower product teams to manage feature flags and get the most out of their usage.

Session replay and heatmap tools (such as FullStory or Hotjar)

Flowcharting tools (such as Visio)

We do Customer journey mapping to get a clearer view of your customer’s full experience with your product. We show all of the touchpoints an individual has with your organization from the first visit to your website (or the first call from one of your sales reps, completing an online form) through purchasing, downloading's or logging into and using your product.

Idea-capture and collaboration tools

Finally, don’t forget the business productivity tools to capture ideas, review and share notes from meetings, and organize your insights into cohesive plans to earn stakeholder support.

who we are

Challenges

Products don’t meet customer needs

Vague or inconsistent Product Management processes

The Productd team is undervalued or not enabled to provide strategic leadership

Product schedules or quality don’t hit their targets

Mission: We become your central hub for critical information about our products, the market, our competitors and customers, prospects, and fundamental industry analysts.

Research: We assess the landscape, from competitors to new technologies which may be of use in the pursuit of our mission. We pricing and revenue modeling

Roadmap: We provide consulting on how to best achieve a feature for scalability and their business goals in order to define, manage and execute our product roadmap. Feature prioritization and road map planning. We translate business-to-technical requirements, and vice versa. Executing product discovery with the technical team to map user journeys, identifying key system components and recommending tech stack, recommending MVP feature set, writing features PRDs

Validation:

We plan and execute user research studies that generate insights to positively impact product design. We conduct customer interviews and user testing, analyze bottlenecks and areas needing improvement by studying behavioral analytics, crash analytics, UX recordings and monitoring, and talking to end-users and negative reviewers in particular. We interact with and deeply understand our customers – their pain points, needs & requests – and determine what’s most valuable for them and for us.


CROSS-FUNCTIONAL:

 Demonstrated ability to lead the solution of a product area and connect that to a broader product vision. Desire for constant learning and a dynamic change-up in project opportunities.

We build cross-functional consensus on product strategy, design, and technical decisions. We collaborate with sales teams, technical specialists, external partners and customers to understand all stakeholder needs and develop new product ideas. Collaborating with UI/UX designers, technical project managers, developers, engineering, QA, legal, and customer support teams to to understand users, translating understanding into design artifacts that shape thinking and guide development and align technical team.


Design:

Design intuitive experiences across responsive web platforms,  delivering easy to follow wireframes, workflows, and prototypes. Conducting user testing (quantitative and qualitative) for clickable design prototypes and live products. We run design sprints and regularly conduct design reviews to obtain feedback, iterating on the designs to improve results. 


Tracking

We enhance our existing solutions by using data to track, improve performance and drive adoption. We define and track product success metrics. KPIs for individual products (e.g. average app store review, average end-user NPS score, churn rate, DAU/WAU/MAU ratios, average client NPS score, etc.) so that we’re measured by what truly matters to clients

The art of resource allocation (it is not a science!) Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart.