Product Management Services
We conduct extensive research to learn about your company product’s market, user personas, and competitors.
We shape those findings into a high-level strategic plan for your product which includes the goals and objectives, product overview through value proposition, positioning, solution architecture base and timeline for development.
We develop a product roadmap and align with key stakeholders. We then communicate the plan with your cross-functional teams throughout the development process and beyond to ensure alignment.
Strategy - BUsiness Canvas
Our MVP Cycle: Research, Strategy, Roadmap, Business analysis, Wireframing, Design, Development, Testing, Launching, Feedback, Repeat
who we are
who we are
Mission: We become your central hub for critical information about our products, the market, our competitors and customers, prospects, and fundamental industry analysts.
Research: We assess the landscape, from competitors to new technologies which may be of use in the pursuit of our mission. We pricing and revenue modeling
Roadmap: We provide consulting on how to best achieve a feature for scalability and their business goals in order to define, manage and execute our product roadmap. Feature prioritization and road map planning. We translate business-to-technical requirements, and vice versa. Executing product discovery with the technical team to map user journeys, identifying key system components and recommending tech stack, recommending MVP feature set, writing features PRDs
We plan and execute user research studies that generate insights to positively impact product design. We conduct customer interviews and user testing, analyze bottlenecks and areas needing improvement by studying behavioral analytics, crash analytics, UX recordings and monitoring, and talking to end-users and negative reviewers in particular. We interact with and deeply understand our customers – their pain points, needs & requests – and determine what’s most valuable for them and for us.
Demonstrated ability to lead the solution of a product area and connect that to a broader product vision. Desire for constant learning and a dynamic change-up in project opportunities.
We build cross-functional consensus on product strategy, design, and technical decisions. We collaborate with sales teams, technical specialists, external partners and customers to understand all stakeholder needs and develop new product ideas. Collaborating with UI/UX designers, technical project managers, developers, engineering, QA, legal, and customer support teams to to understand users, translating understanding into design artifacts that shape thinking and guide development and align technical team.
Design intuitive experiences across responsive web platforms, delivering easy to follow wireframes, workflows, and prototypes. Conducting user testing (quantitative and qualitative) for clickable design prototypes and live products. We run design sprints and regularly conduct design reviews to obtain feedback, iterating on the designs to improve results.
We enhance our existing solutions by using data to track, improve performance and drive adoption. We define and track product success metrics. KPIs for individual products (e.g. average app store review, average end-user NPS score, churn rate, DAU/WAU/MAU ratios, average client NPS score, etc.) so that we’re measured by what truly matters to clients
The art of resource allocation (it is not a science!) Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart.